More than ever, the Google algorithm is prioritizing stats that reflect how much users like the site that they clicked on. In addition to the core web values analysis mentioned above, the algorithm factors things like dwell time, bounce rate, and click-through frequency. Your ultimate goal is to lure visitors into spending at least three minutes on your site, preferably on more than one page.
One simple way to help level up your user experience is to analyze the types of browsers and devices that visit your content. Are you getting mostly clicks from cell phones? Make sure that the mobile versions of your sites work well on common mobile browsers and that you’re delivering the experience you think you are. Mostly PC browsers? Be sure you’re utilizing page space correctly and that your content plays nice with common browser extensions.
When it comes to keeping users on your site, your internal link network is key. Your ultimate goal is to become the TVTropes of your niche, with a literal mountain of vaguely described information that perpetually beckons the user to keep clicking. Tease at useful content, then deliver. Don’t stop teasing, either — make sure that your most popular pages have networks of attractive links to things that users are genuinely interested in. Optimize your internal links to be bold, attention-grabbing statements that resonate with your userbase.
Another simple modern technique involves interactive elements. If you can get a visitor to stop and type a comment you’ve essentially won the user experience game. Not only will the user spend time actually creating their message, but they’re also more likely to stop back and see what’s happened in light of their discussion. While adding simple interactive fields via your CMS might be incredibly easy, make sure that you’ve got adequate protection against spam and abuse. Having a blatant advertisement or hateful message in the comments of your article can do quite a lot of harm.